eBay’s Bid For Relevancy – Signature9 https://198.46.88.49 Lifestyle Intelligence Mon, 10 May 2010 08:43:05 +0000 en-US hourly 1 https://wordpress.org/?v=6.3.8 More Sources on eBay’s Inside Source https://198.46.88.49/style/ebay-employs-80-million-users-data https://198.46.88.49/style/ebay-employs-80-million-users-data#respond Thu, 05 Nov 2009 23:30:54 +0000 http://198.46.88.49/?p=5290 TIS

According to its website, with 88 million users and nearly 200 million items for sale daily, eBay is “the world’s largest online marketplace”. It is also a self-proclaimed cultural barometer – “a global community set to forecast global shopping trends daily through searches, purchases and live sales”.

Putting its power to expected use, eBay launched The Inside Source. 

We wondered if the site, which features editorial content, trend news and shopping by TOPIC, all with an emphasis on the new, not the used (unless it’s newly trendy because it’s used) would be much different than eBay’s somewhat dated homepage and today we got our answer. The new venture is markedly different and going it alone as far as aesthetics and tone.

It’s intended to “re-engage consumers and shift perceptions of eBay,” said Alan Marks, eBay’s senior vice president of corporate communications. “People still think of eBay as an auction site, even though more than half of its goods are now sold at fixed prices.” The new site is for the shopper “who is sophisticated, has a sensibility about fashion and lifestyle and may be familiar with eBay but maybe not the full extent of everything it has to offer,” said Meredith Barnett, the site’s editorial director.

The CONNECT section is a model of social media accessorizing done right. Comprehensive and crystal clear, Facebook, Twitter, RSS feeds and recent posts are displayed as oversized buttons that beg to be clicked and likely don’t daunt even the newest Facebook moms.

With all-star editors connecting style news to special finds, we’re fans of the new direction.

Read More {The New York Times}

{The Inside Source}

{eBay}

]]> https://198.46.88.49/style/ebay-employs-80-million-users-data/feed 0 “The Inside Source”: eBay’s Bid For Relevancy https://198.46.88.49/style/fashion/the-inside-source-ebays-bid-for-relevancy https://198.46.88.49/style/fashion/the-inside-source-ebays-bid-for-relevancy#respond Wed, 04 Nov 2009 17:48:49 +0000 http://198.46.88.49/?p=5206 For the past few years, internet marketplace eBay has been struggling to keep up amid slowly-declining interest in the site.  Despite the fact that the majority of merchandise on eBay is at fixed prices, like any other online boutique, there is still the perception that the site is merely a dumping-ground for auctioning off used goods — and that’s keeping many people away.

In order to rebrand itself as a viable shopping source, today eBay will be unveiling The Inside Source, an online fashion and lifestyle magazine which will present current fashion and pop culture trends, in turn directing customers to certain items and vendors that fit within those trends.

The idea seems like a smart move for eBay, as it will certainly give the site a more polished, stylish update — but we wonder how The Inside Source will be marketed in order to bring in people who normally wouldn’t shop on eBay.

Read the full story {Bits Blog via NY Times}

]]> https://198.46.88.49/style/fashion/the-inside-source-ebays-bid-for-relevancy/feed 0