Say what you will about her [less-than-impressive] runway shows, but the girl clearly has a sense of personal style, through which she emphasizes the importance of putting effort into dressing for yourself: a lesson which translates well to a broad audience.

Following on the heels of her lower-priced line for Kohl’s is Lauren Conrad Style, a book (with a fall 2010 release date) which will serve as a guide for everyday women who would like to emulate Conrad’s California-cool look.

We love that Conrad sees style as a personal investment, and her friendly accessibility is ideal for reaching out to women who want to be stylish yet are otherwise intimidated by the bells and whistles in the big scary world of fashion.

Read the full story {StyleWatch via People}