Mary J. Blige – Signature9 https://198.46.88.49 Lifestyle Intelligence Thu, 19 Aug 2010 23:43:16 +0000 en-US hourly 1 https://wordpress.org/?v=6.3.8 Fashion’s Night Out: The Top 10 Events for Celeb Seekers https://198.46.88.49/style/fashion/fashions-night-out-the-top-10-events-for-celeb-seekers https://198.46.88.49/style/fashion/fashions-night-out-the-top-10-events-for-celeb-seekers#respond Thu, 19 Aug 2010 23:43:16 +0000 http://198.46.88.49/?p=15201 Last year we covered Fashion’s Night Out from Paris, where we caught up with Carine Roitfeld, to London and New York. Each city was an overall success in terms of bringing out the shoppers, but the feel of each event was distinctly different. The Paris Fashion Celebration Night focused exclusively on the high end merchants along the Triangle D’Or (Golden Triangle – the area along Avenue Montaigne, George V and Champs-Elysées). Roitfeld made it clear that small and luxe was more in keeping with Paris Vogue’s reader, and this year has the same list of merchants. Aside from Vogue editors, who are fashion stars in their own right, there weren’t many big names tied to the events.

Allowing the clothes to be the stars of the evening certainly has its merits, but we’d be lying if we didn’t admit that we’re pretty excited about the madness that will surely accompany the more inclusive New York event. In Paris, there was champagne, cotton candy and chocolate fondue depending on which store you stopped at, but New York promises to pull out all the stops: celebrities, designers and shopping specials to go along with your champagne.

Still, everyone has a different shopping personality. An Olsen twin and throngs of fans waiting for an opportunity to meet their favorite designer might be a dream shopping trip for some, and an absolute nightmare for others. With that in mind, we’ve gone through the hundreds of events on the Fashion’s Night Out website so far and narrowed them down to the top 10 events by shopping personality. Today, we take a look at the must-attend events for those who like a bit of celebrity with their shopping. In the coming days, we’ll cover events for those who prefer something more low key, downtown style, fashion, fashion and more fashion and the girl who just wants to have fun.

The Starlet

Big and flashy is how you roll. If anyone asks “who are you wearing?” you’ve got a list of famous names on the tip of your tongue. Celebrities, designers and hundreds of adoring fans? You couldn’t come up with a better shopping scenario.

ASOS.com

Who: Singer VV Brown and 90210 actress Shenae Grimes

What: A pop-up store and block party for Teen Vogue

Where: West Village, 10014 (right around the corner from Anna)

Barney’s

Who: Mary-Kate and Ashley Olsen, Daphne Guiness, Alexander Wang, the Mulleavy sisters (Rodarte), Lazaro Hernandez and Jack McCollough (Proenza Schouler), Island Records founder Chris Blackwell

What: More meet and greets than you can shake a stick at, ping-pong, musical chairs and karaoke among other activities.

Where: 660 Madison Ave

Bergdorf Goodman

Who: Mary J. Blige, Nicole Richie, designer turned Hollywood producer Tom Ford, Victoria Beckham, Tinsley Mortimer, Olympic fencer Tim Morehouse, Georgina Bloomberg, First Lady favorite Jason Wu, Bryan Boy, Hamish Bowles, Robert Verdi, Thom Browne, Mark Badgley and James Mischka (Badgley Mischka) and Trish Mc Evoy among others.

What: A makeup artist competition, catwalk show and karaoke. And Tom Ford. Honestly, we’d have this on our “must attend list” if it were watching Tom Ford fill out spreadsheets.

Where: 754 5th Ave. (at 58th Street)

Billionaire Boys Club / Ice Cream

Who: Reclusive producer/entertainer Pharell Williams, who isn’t one to make lots of public appearances.

What: A meet and greet, plus special items from the collection available only on September 10th.

Where: 456 West Broadway

Bloomingdale’s

Who: Michael Kors, Iron Chef Masaharu Morimoto, Lancome spokesmodels Elettra Wiedemann and Arlenis Sosa

What: Karaoke, tango lessons, cooking demos and a casino night

Where: 1000 3rd Ave.

Destination Maternity

Who: Model and Project Runway host Heidi Klum

What: A retrospective of maternity wear from the 1950s through today. If there’s anyone who knows about looking good when pregnant, it’s definitely the model mother of 4. Retro snacks and mocktails will also be available.

Where: 28 East 57th St.

Henri Bendel

Who: The City star Olivia Palermo, model Erin Wasson, the Fabulous Beekman Boys and possibly Kaiser Karl (though it’s not entirely clear from the description if Lagerfeld will be in attendance, or merely the designer behind a special collection for Swarovski)

What: Astrology readings (at a fee, which will go to charity), a demo of the Lustr iPhone shopping app and jewelry launches.

Where: 712 5th Ave.

Jeffrey New York

Who: Christina Ricci, L’Wren Scott (designer and girlfriend of Mick Jagger), Jason Wu, Nicholas Kirkwood

What: A denim event and menswear trunk show, limited edition Proenza Schouler messenger bags.

Where: 449 West 14th St.

Lord & Taylor

Who: Noted fashion photographer, and America’s Next Top Model judge Nigel Barker, New York Jets cheerleaders for the guys, Shoshanna Gruss, Lloyd Boston

What: A “Wheel of Fashion” and prize draws on each floor, meet and greets, salsa dancing and even dating advice if your retail therapy is inspired by romance.

Where: 424 5th Ave.

Macy’s Herald Square

Who: Joss Stone, Kimora Lee Simmons, TRAIN, Rachel Roy, Jessica Stam, celebrity chef Marcus Samuelsson

What: a Gucci fragrance launch, meet and greets, a lookbook shoot, Tommy Hilfiger tailgate party and live music performances

Where: 151 West 34th St.

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Axe Wants to Be Your Wingman in the Mating Game https://198.46.88.49/mens-style/mens-grooming/axe-wants-to-be-your-wingman-in-the-mating-game https://198.46.88.49/mens-style/mens-grooming/axe-wants-to-be-your-wingman-in-the-mating-game#respond Thu, 19 Aug 2010 18:05:32 +0000 http://198.46.88.49/?p=15278

“Axe is all about being a guy’s wingman and helping him as he navigates the mating game.” -Mark Dwyer, Unilever marketing director {New York Times}

As Gawker commenters point out, a true wingman would probably encourage less Axe, but the brand is finding success with the strategy. Once the 18-24 target crowd finds out that mating means babies, we’re not sure if that’s the game they’ll want to play, but trading off of the prospect of heightened romantic interest has made Axe products a category leader.

Shower gels and body sprays were once the exclusive domain of women, usually offered only in scents that smelled like candy, fruits and flowers. But since 1997, men’s grooming products have grown from a $2.3 billion dollar industry to one worth $4.8 billion in 2009. {New York Times} Of that $2 billion in growth, Axe is credited for a significant portion through the introduction of body sprays for men, and other products that were usually targeted only at women.

Old Spice, and their massively popular campaign with Isaiah Mustapha have upped the stakes in the shower gel category, now claiming 10% of the market, with Axe slipping from 7.7% last year to 5.9% this year.

That hasn’t phased the Axe wingman plan though: pop-up concerts with artists like T.I. and Mary J. Blige, branded club sponsorships in the Hamptons, and commercials with a ladies’ man enjoying them are all part of the Axe Music branding plan. The hope is that by providing the meet market, concert and club goers will continue to rely on the products throughout the dating game.

According to a Unilever spokesperson, “we hope they bring a girl, because this will be a place for the mating game to happen. The idea is that we want to inherently be part of a place where the mating game happens because we want to be a lifestyle brand.”

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Mary J. Blige Announces Charity Collaboration on Oprah https://198.46.88.49/style/beauty/mary-j-blige-announces-charity-collaboration-on-oprah https://198.46.88.49/style/beauty/mary-j-blige-announces-charity-collaboration-on-oprah#comments Tue, 13 Apr 2010 00:45:44 +0000 http://198.46.88.49/?p=10354 The Oprah Winfrey Show has served as a platform for so many years allowing celebrities and everyday citizens to reach out to the public to support activism and charitable causes. In 2007 Mary J. Blige and music industry executive Steve Stoute founded FFAWN, the Foundation for the Advancement of Women Now, to help all women live up to their potential through scholarships, grants and programs. On Tuesday April 25th, Blige will appear on Oprah to announce her collaboration teaming FFAWN and Carol’s Daughter, a beauty company specializing in natural products, to help support women’s inner beauty.

“The partnership between Carol’s Daughter and FFAWN is a natural fit. In the true spirit of beauty by nature, Carol’s Daughter is proud to support FFAWN in their efforts to empower women and instill confidence. Like FFAWN, Carol’s Daughter believes that true beauty comes from within. With their genuinely natural products, they strive everyday to help women look and feel their most beautiful.” {Talking Makeup}

Oprah herself is no stranger to charity work and most celebrities aren’t either. Halle Berry, Alicia Keys, Shakira, Madonna, and of course the patron saint of charitable celebs, Angelina Jolie are only some of  the celebrities who vocally support charities through performances, products and other means that make use of their fame to help those in need. We think that if you can give, you should give and these celebs and other activists around the world are responsible for making life that much better for those in need. What’s your cause?

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