Women’s Perfume Posts

Surprising News (Not): Lady Gaga Signs Fragrance Deal with Coty

Surprising News (Not): Lady Gaga Signs Fragrance Deal with Coty

Rumors ran rampant this summer about an impending Lady Gaga fragrance deal with Coty Inc. Back in July, a Coty representative told WWD the rumors were completely false, and that he had heard “nothing of this project.” Well, surprise surprise. This week WWD reported that the world’s no. 1 pop star has in fact signed a deal with Coty to create a line of signature Lady Gaga fragrances.

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Mariah Carey and Shakira Debut the Latest Celebrity Scents

Mariah Carey and Shakira Debut the Latest Celebrity Scents

Celebrities often venture into the fragrance and beauty industry in the hopes of creating a product their image can sell. It has proven to be a lucrative move for stars looking to take full advantage of their selling power.

If you’ve ever wondered why it seems that every singer or actress seems to be pushing a perfume lately, it’s because of the high margins. Celebrities can get paid an upfront of anywhere from $2 million to $5 million. If the fragrance does well? Annual revenue can be as high as $100 million a year, with very little effort in terms of promotions or marketing. Where do we sign up?

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Imran Amed's Signature9

Imran Amed's Signature9
The Business of Fashion editor introduces us to his signature style items

Diane Pernet's Signature9

Diane Pernet's Signature9
Fashion blogger and film festival creator, Diane Pernet, shares nine of her favorite things

Video interview with Vogue Paris editor Carine Roitfeld

90 Seconds with Carine Roitfeld
In a Signature9 exclusive, we catch up with the Vogue Paris editor-in-chief

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