Coca-Cola Light’s ‘Tribute to Fashion’

coke fashion show

File this under “shows that make you go ‘hmm’.” Coca-Cola Light held its own fashion show during Milan Fashion Week to raise money following last year’s earthquake in Abruzzo. Well known designers such as Donatella Versace, Angela Missoni and Moschino created limited edition bottles for the show, which will also be available for sale in Milan. Besides champagne, Diet Coke (Coca-Cola Light throughout most of Europe) is a staple in most models’ diets. Unlike the Snuggie, which we’ve thankfully not spotted backstage anywhere, this show seems relevant.

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