Payless Goes Global, Plays Games

In order to continue in its push to global franchising, Payless Shoe Source is slated to move business into the Philippines by the middle of next year. There will be 5 retail locales set to open, with many more to follow.

Payless is keeping busy these days, having also partnered with GameStop for the holiday season to help make shopping easier for customers. The duo have teamed up to create a cross-promotion where you can receive discount coupons to the opposite retailer. While we’re used to pairings along the lines of emerging designers/fashion heavyweights plus the budget shoe retailer (think Christian Siriano, Pat Fields or Abaete), this is a unique approach to helping customers out for the season. Undoubtedly, the stores are exposing each other to new audiences.

GameStop’s Tony Bartel acknowledges as much. “[This collaboration] also allows GameStop and Payless to reach out to each others’ customers to drive awareness of amazing gift ideas and offers they might not have otherwise considered.”

Since they’re obviously open to collaborations, perhaps the Philippine stores will offer a Bryanboy collection.

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