Prada Tech-T’s

Prada launched a new twist on the souvenir shirt with their JWP Epicenter project. Instead of a logo printed on a shirt in large letters or small fancy font, Prada has decided to bring an aspect of their land mark stores to a t-shirt everyone can bring home with them. The various floor plans of Prada stores will be printed on a Jersey White Prada Obvious Classic t-shirt (JWP). Not only is this an interesting take on the otherwise typical brand logo T-shirt but its not a direct plug of a brand, that can come across as walking advertisements. The floor plans are placed on the shirt as an over all pattern rather than just a screen print of the obvious in the center of the shirt, giving it more versatility in your wardrobe.

Read the full story {Wallpaper}