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Steve Madden Gets A Foot In The Door

by Gabrielle Hennessey

Steve Madden Ltd. hopes to add another notch to its proverbial belt by foraying into the world of ready-to-wear women’s apparel.

The as-yet-unnamed line will be available in various department stores in spring 2010 and has as licensing partner L’Koral, which has among its repertoire 7 For All Mankind and Elizabeth & James.

In the aftermath of the recent Alexander McQueen plagiarism lawsuit, it will be interesting to see if the Steve Madden brand will be able to design creative yet saleable pieces without falling into a trap of monkey see, monkey do.

Read the full story {Crain’s NY Business}