The New Breed of Fashion Marketing

by Gabrielle Hennessey

In an attempt to gain exposure and bolster sales during a shaky economic market, numerous fashion retailers are turning to throwing parties, special events, and “extended trunk show[s]” rather than engaging in more traditional modes of fashion marketing.

These unconventional attempts are paying off, and in addition to keeping retailers in business they also offer more personal shopping experiences to consumers, who want to feel special as well as personally connected to brands — which special events and close-knit settings like trunk shows allow.  Hopefully this trend will remain long after the economy is back up on its feet again, and retailers will retain this feeling of brand-to-consumer intimacy; in a world fed up with commercialism, it will be important for retailers to recognize the people behind their sales figures.

Read the full story {LA Times}

More: Fashion • marketing • Newsflash • The New Breed of Fashion Marketing

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