Diamonds, a Boy’s Best Friend?

by Nicole Hulley

Swarovski has commissioned designers to create menswear pieces with one central theme in mind: diamonds. Now we know some men are thinking this is crazy, but take a look at the still-hip designs they came up with. The goal was to prove that diamond-embellished menswear “can work in a commercial context and not just as statement pieces on a runway,” Swarovski’s senior VP of marketing, Markus D. Lampe, told WWD. The line shows a strong comparison to the theatrics of womens wear usually seen on the runway. It may not be the biggest hit with the guys, but we think it is inspiring to menswear, especially in tough economic times when bold and out-of-this-world fashion statements usually take a backseat.

Read More {Racked}

Read More {WWD}

More: Men's Clothing • Newsflash • Swarovski

Added on November 26, 2009

Fashion’s Foot In Mouth Disease

We still have a few days before ...

Google Phone Will Translate As You Speak

The people at Google certainly love to ...

Saks Welcomes H Williams Shoes

Today marks the launch of the H ...

Day and Night: Little Black Dress of the Week

The little black dress is a popular ...

Valentine’s Day Alert: Sexy Fragrances for Men

Men are notoriously difficult to shop for. ...

The Better to Squeeze You, My Dear…

After 40 years of spurts and stains, ...

Adidas & Jeremy Scott Keep Sportswear/Designer Collaborations Exciting for Spring 2010

This rock & roll band leader themed ...

Gray Lady: If Money’s No Object

It's hard to think about dressing for ...

Pad vs. Pad: Amazon Strikes First Against Apple, Then Retreats

Unless you've been spending the past few ...

My Heart In Your Hands: Trend/Treat/Treasure

It's the time of year when greeting ...