
We aren’t sure how to approach this new fragrance except to let it speak for itself. My DNA Fragrance is a perfumery that specializes in perfumes based on the buyers DNA. The firm usually swabs the cheek of its clients and then provides a perfume accordingly. It’s all a little vague but they are launching a line “Antiquity” based on the DNA of deceased celebrities. The first fragrance to be released is called “M” and uses Michael Jackson’s DNA, taken from celebrity hair collector John Reznikoff. The firm states the fragrance as being “composed of the lightest, but most volatile essences” and will be sold for $58. This pretty much leaves us speechless.
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