The 99 Most Influential Fashion & Beauty Blogs

This Is Not Your Average Top Fashion Blogs List
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The Style99 starts with an index of more than 20,000 recently updated fashion blogs and beauty blogs from around the world to get to the 99 listed below. All are up to date, and focused primarily on fashion or beauty content. With each update, abandoned or infrequently updated blogs are eliminated, data is crunched and each blog is assigned a score representative of general content quality, popularity and buzz using link and social media sharing data. The 99 most influential blogs span multiple categories: from the street and personal style of trendsetters around the world, to breaking fashion news and beauty reviews. It's all about engagement - not just the biggest numbers.

The TOP 99

Are these the best fashion blogs? Best is subjective, but for five years, it has been the most in depth, data driven measure of global style influence available. Simply put, the Style99 is the most comprehensive, objectively measured guide to online fashion media. Period.

Scored Engagement Metrics

Contact Information

Category & Region
Specific Blogs

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Blog Categories

Bags & Purses
Beauty
Beauty / Hair
Fashion Business
Fashion News
Fashion Video & Film
Celebrity Style
Men's Personal Style
Men's Fashion & Style
Personal Style
Shopping
Street & Event Style

The Top Global Style Blogs: Fall 2014

Published:
99
Sweden


Editorial Lead: Isabella Löwengrip
98
Sweden / United States


Editorial Lead: Carolina Engman
97
Brazil


Editorial Lead: Sabrina Olivetti, Marina Fabri, Thais Marques
96
United States


Editorial Lead: Jesse Thorn
95
United States


Editorial Lead: Elisa Goodkind & Lily Mandelbaum
94
Spain


Editorial Lead: Adriano Batista
93
United States


Editorial Lead: Dulce Tejada
92
Brazil


Editorial Lead: Luísa Ferreira
91
United States


Editorial Lead: Hannah Weil
90
United States


Editorial Lead: Carly A. Heitlinger
89
United States


Editorial Lead: Linda Paiste
88
France


Editorial Lead:
87
Poland


Editorial Lead: Kasia Tusk
86
United States


Editorial Lead: Michael Williams
85
Italy


Editorial Lead: Anna Dello Russo
84
United States


Editorial Lead: Keiko Lynn
83
Spain


Editorial Lead: Paula Morera & Rocío Martín
82
Brazil


Editorial Lead: Thássia Naves
81
Switzerland


Editorial Lead: Kristina Bazan
80
Philippines / United States


Editorial Lead: Bryan Grey-Yambao
79
France


Editorial Lead: Louise Ebel
78
United States


Editorial Lead: Maria Del Russo
77
Japan


76
United States


Editorial Lead: Karla Deras
75
United States


Editorial Lead: Kelly Framel
74
United States


Editorial Lead: Amy Levin
73
United States


Editorial Lead: Gabi Gregg
72
Germany / United States


Editorial Lead: David Fischer
71
Brazil


Editorial Lead: Lia Carmago
70
United States


Editorial Lead: Jennine Jacob
69
India


Editorial Lead: Rati Tehri Singh
68
United States


Editorial Lead: Maegan Tintari
67
United States


Editorial Lead: Jessica Quirk
66
United States


Editorial Lead: Caitlin Larwood
65
United States


Editorial Lead: Marlena Stell
64
Brazil


Editorial Lead: Bruna Tavares
63
United States


Editorial Lead: Mindy McKnight
62
United States


61
United States


Editorial Lead: Tom Fitzgerald & Lorenzo Marquez
60
United Kingdom


Editorial Lead: Nick Knight
59
United States


Editorial Lead: Phil Oh
58
United States


Editorial Lead: Izzy Grinspan
57
Spain


Editorial Lead: Natxo Sobrado
56
United States


Editorial Lead: Taylor Sterling & Caitlin Moran
55
United States


Editorial Lead: Karen Monterichard
54
South Africa


Editorial Lead: Diana Moss
53
United States


Editorial Lead: Stella Bugbee
52
United States


Editorial Lead: Michelle Phan
51
Brazil


Editorial Lead: Bruna Vieira
50
Japan


Editorial Lead: Kjeld Duits
49
Sweden


Editorial Lead: Caroline Blomst
48
United States


Editorial Lead: Dan Hwang
47
United States


Editorial Lead: Olivia Palermo
46
United States


Editorial Lead: Aimee Song
45
Mexico / Netherlands


Editorial Lead: Andy Torres
44
United States


Editorial Lead: Wendy Nguyen
43
United States


Editorial Lead: Claire Sulmers
42
United States


Editorial Lead: Christene Mielke
41
United States


Editorial Lead: Gala Darling
40
Brazil


Editorial Lead: Julia Petit
39
Italy


Editorial Lead: Giuliano Federico
38
United Kingdom


Editorial Lead: Imran Amed
37
United States


Editorial Lead: Meaghan Mahoney Dusil
36
United Kingdom


Editorial Lead: Catherine Kallon
35
United Kingdom


Editorial Lead: Yvan Rodic
34
Canada


Editorial Lead: Tommy Ton
33
United States


Editorial Lead: Jake Rosenberg & Meagan Wilson
32
France


Editorial Lead: Alix Bancourt
31
United States


Editorial Lead: Julie Sarinana
30
Sweden


Editorial Lead: Kenza Zouiten
29
United States


Editorial Lead: Nikki Walton
28
United States


Editorial Lead: Erica Domesek
27
United States


Editorial Lead: Heather Cocks & Jessica Morgan
26
France


Editorial Lead: Betty Autier
25
United States


Editorial Lead: Zephyr Basine
24
United States


Editorial Lead: Jane Aldridge
23
United States


Editorial Lead: Anya Strzemien
22
United States


Editorial Lead: Ari Seth Cohen
21
United States


20
United States


Editorial Lead: Hillary Kerr & Katherine Power
19
United States


Editorial Lead: Michelle Madhok
18
United States


Editorial Lead: Rumi Neely
17
United Kingdom


Editorial Lead: Susie Lau
16
United States


Editorial Lead: Blaire Eadie

The Top 15 Most Influential Fashion & Beauty Blogs (The .1%)

15
France / United States
The visual diary of award winning fashion photographer, illustrator, and writer Garance Doré, with commentary in French and English.

Editorial Lead: Garance Doré
14
Brazil / United States
Super Vaidosa is the blog counterpart to Camila Coelho's YouTube popular Portuguese & English beauty channels.

Editorial Lead: Camila Coelho
13
United States
Nice Kicks covers the gamut of sneaker news, information, history, and release dates with reviews and videos.

Editorial Lead: Matt Halfhill
12
Italy
The Blonde Salad documents the style and travels of former law school student, and current shoe designer, Chiara Ferragni

Editorial Lead: Chiara Ferragni
11
United States
Sneaker News was founded out of a desire to provide the sneakerhead community with a singular source of relevant news in the footwear world.

Editorial Lead: Yu-Ming Wu
10
United States
Fashionista is a finely curated collection of fashion news, criticism and career advice.

Editorial Lead: Lauren Indvik
9
United States
A daily dose of fashion discoveries and inspirations, contributed by a stylist and a designer who both see the world through rose-colored shades.

Editorial Lead: Erica Chan Coffman
8
Germany / United States
A daily online lifestyle magazine and news site, primarily reporting on men's sneakers, streetwear fashion, street art, toys and lifestyle items.

Editorial Lead: Pete Williams
7
Brazil
Garotas Estupidas (Stupid Girls) was created to share fashion, beauty and celebrity news without judgment

Editorial Lead: Camila Coutinho
6
Hong Kong
Hypebeast covers men's contemporary fashion and streetwear anchored by daily editorial content alongside an e-commerce store.

Editorial Lead: Kevin Ma
5
United States
Defined as a woman who "outfits herself in a sartorially offensive mode," Leandra Medine's Man Repeller is a witty take on topics of fashion and life.

Editorial Lead: Leandra Medine
4
United States
Emily Schuman created Cupcakes and Cashmere to document the fashion, food and lifestyle things she loves.

Editorial Lead: Emily Schuman
3
United States
The largest independent fashion and style website in the United States, Refinery29 delivers inspiration to live a more stylish and creative life.

Editorial Lead: Christene Barberich
2
United States
A beauty 'edu-tainment' site featuring hair & makeup how-tos, nail trends, skincare, tools, obsessions & inspirations, as well as quick tips + tutorials.

Editorial Lead: Kristin Ess & Amy Nadine
1
United States
Scott Schuman began The Sartorialist with the idea of creating a two-way dialogue about the world of fashion and its relationship to daily life.

Editorial Lead: Scott Schuman
Scored Engagement Metrics • Contact Information • Category & Region Specific Blogs
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Supplemental Highlight: The Top 9 Fashion & Beauty Purchase Influencers

9
United States
Defined as a woman who "outfits herself in a sartorially offensive mode," Leandra Medine's Man Repeller is a witty take on topics of fashion and life.

Editorial Lead: Leandra Medine
8
United States
Georgetown University grad Carly Heitlinger's personal style blog.

Editorial Lead: Carly A. Heitlinger
7
United States
A San Francisco based style and beauty blog by Julia Engel.

Editorial Lead: Julia Engel
6
United States
Capitol Hill Style is a fashion blog for women who don't want to sacrifice their sense of style for professional success.

5
United States
An east coast girl currently loving California life.

Editorial Lead: Blaire Eadie
4
United States
A beauty 'edu-tainment' site featuring hair & makeup how-tos, nail trends, skincare, tools, obsessions & inspirations, as well as quick tips + tutorials.

Editorial Lead: Kristin Ess & Amy Nadine
3
United States
A place for the fashion, shapes and colors that uncover Wendy Nguyen's personal style

Editorial Lead: Wendy Nguyen
2
United States
Where to get fashion from top TV shows - exact matches and cheaper alternatives.

1
United States
Into The Gloss is a website dedicated to beauty.

Editorial Lead: Emily Weiss

Methodology

Traffic is always an indicator of popularity, but related actions like linking to stories of interest, or sharing them on social networks are a greater indicator of influence. After building our initial index of websites, a score is assigned to each blog based on link data and sharing activity across social networks. Links represent 30% of the total score, with weight placed on the number of unique linking websites rather than the number of links in general. Sharing activity across Facebook, Twitter and Pinterest represent 50% of the total score, with emphasis placed on the social actions which are more closely linked to the spread of content beyond its original source. Finally, while traffic isn't everything, it is 20% of the total score. We base the score on estimated unique visitors to a site during the first half of 2014.

Purchase Influencer Methodology

New for Fall 2014: Using estimates of outbound traffic sent to more than 100 leading fashion and beauty retail sites and affiliate programs, we've created a separate ranking of the most influential blogs for retailers, based on the number of annual visits referred to e-commerce destinations. Expanded lists of the Top 250 and Top 500 Purchase Influencers, including lifestyle blogs and fashion websites, are available to download.

Research and maintenance of the Style99 (99 Most Influential Fashion & Beauty Blogs) ranking is led by YM Ousley for Signature9.

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