The Style99 starts with an index of more than 20,000 recently updated fashion blogs and beauty blogs from around the world to get to the 99 listed below. All are up to date, and focused primarily on fashion or beauty content. With each update, abandoned or infrequently updated blogs are eliminated, data is crunched and each blog is assigned a score representative of general content quality, popularity and buzz using link and social media sharing data. The 99 most influential blogs span multiple categories: from the street and personal style of trendsetters around the world, to breaking fashion news and beauty reviews. It's all about engagement - not just the biggest numbers.The TOP 99
Are these the best fashion blogs? Best is subjective, but for five years, it has been the most in depth, data driven measure of global style influence available. Simply put, the Style99 is the most comprehensive, objectively measured guide to online fashion media. Period.
Scored Engagement Metrics
Category & Region
Traffic is always an indicator of popularity, but related actions like linking to stories of interest, or sharing them on social networks are a greater indicator of influence. After building our initial index of websites, a score is assigned to each blog based on link data and sharing activity across social networks. Links represent 30% of the total score, with weight placed on the number of unique linking websites rather than the number of links in general. Sharing activity across Facebook, Twitter and Pinterest represent 50% of the total score, with emphasis placed on the social actions which are more closely linked to the spread of content beyond its original source. Finally, while traffic isn't everything, it is 20% of the total score. We base the score on estimated unique visitors to a site during the first half of 2014.
New for Fall 2014: Using estimates of outbound traffic sent to more than 100 leading fashion and beauty retail sites and affiliate programs, we've created a separate ranking of the most influential blogs for retailers, based on the number of annual visits referred to e-commerce destinations. Expanded lists of the Top 250 and Top 500 Purchase Influencers, including lifestyle blogs and fashion websites, are available to download.
Research and maintenance of the Style99 (99 Most Influential Fashion & Beauty Blogs) ranking is led by YM Ousley for Signature9.