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Style99 Fashion Blog Ranking

The 99 Most Influential Fashion & Beauty Blogs

This Is Not Your Average Top Fashion Blogs List

MAKE CONTACT

From the main index of more than 11,000 blogs, order expanded listings for top blogs and publishers. Download detailed rankings by engagement with contact information, including Twitter and Facebook profiles where available. Manually reviewed and categorized.

STYLE 99 Fall 2013 Top Publishers
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SELECTIVE QUANTITY
We started with an index of more than 11,000 individually reviewed, recently updated fashion blogs and beauty blogs from around the world to get to the 99 listed below. Some are from first hand knowledge, others were discovered through countless hours of following blogrolls and network publisher listings. All are up to date, and focused primarily on fashion or beauty topics.
QUALIFICATION
With each update, we eliminate abandoned or infrequently updated blogs, crunch data and assign a score representative of general content quality, popularity and buzz using link and social media sharing information. The 99 most influential blogs span multiple categories: from the street and personal style of trendsetters around the world, to breaking fashion news and beauty reviews. We're all about engagement - not just the biggest numbers.

More on the methodology

THE TOP 99
Are these the best fashion blogs? Best is subjective, but it's certainly the best measure of global style influence to date. Simply put, the Style99 is the most comprehensive, objectively measured guide to online fashion media out there. Period.

 
The Top 1% of Global Fashion Blogs
 
Fall 2013
Next Update: April 29, 2014
#97
Kate Loves Me

UK/Spain

#86
Just Lia

Brazil

#84
Les Mads

Germany

#81
Hanneli

US/Norway

#73
Street FSN

S. Korea

#70
Kenzas

Sweden

#60
Julia Petit

Brazil

#59
Fashionismo

Brazil

#46
Bryan Boy

US/Philippines

#45
The Coveteur

US/Canada

#34
Selectism

US/Germany

#31
Style Scrapbook

Netherlands/MX

#22
Break My Style

Philippines

#20
Garance Dore

US/France

The Top 10 Most Influential Fashion & Beauty Blogs (The .1%)
#4
High Snobiety

US/Germany

MAKE CONTACT

From the main index of more than 11,000 blogs, order expanded listings for top blogs and publishers. Download detailed rankings by engagement with contact information, including Twitter and Facebook profiles where available. Manually reviewed and categorized.

STYLE99 Fall 2013 Top Publishers
DOWNLOAD The Top 500
Methodology
 

Digital influence is more than pageviews and visitors: it's what the people who see the pages and visit a site do after that. When people blog about a story they've read for their own audience, or share a photo they loved across social networks, the influence of a site expands.

The Style99 ranks the online influence of fashion and beauty blogs using link data from Google and Majestic SEO for web links, and the Facebook and Twitter APIs for social data. The total score is weighted towards quality of engagement, rather than top level numbers. Social data is based on domain and content sharing activity on various networks, not follower or fan counts. Sites which do not have an official presence on Facebook or Twitter often have measurable levels of activity on those networks even if they do not actively participate on them.

Style99 Blog Categories
 

Blog categories represented across the top 99, and in the full index of 11,000 blogs. Many blogs have content that overlaps into multiple categories. We assign up to two based on the most frequently represented content.


Accessories - Bags
Beauty
Celebrity Style
Do-it-Yourself (DIY)
Fashion Film
Fashion Illustration
Fashion News
Fashion Business News
Men's Personal Style
Men's Shoes
Men's Style
Original Fashion Photography
Personal Style
Republished Fashion Photography
Shopping
Street Style & Event Fashion

 

Who's Included?

There are a number of websites with related content - think Loobook.nu or Chictopia. While we think they're great sites, this ranking is focused solely on blogs and websites where fashion or beauty blog posts by an identifiable author or authors are responsible for a significant portion of the content.

Forums, voting and other sites where content is largely community generated are not included. Blogs which are part of larger sites are measured solely on engagement around blog content, rather than for the site as a whole.


Add Your Blog
Do you blog fashion, beauty or style bon mots (or bon pics)?

Previous Rankings

Style99 Spring 2013

Style99 Fall 2012

Style99 Spring 2012

Style99 September 2011

Style99 April/May 2011

Style99 April 2010

Style99 January 2010

Style99 September 2009


Research and maintenance of the Style99 ranking is led by YM Ousley. Follow YM's updates on Google+ or LinkedIn.


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