Anna Scholz: Ahead of the Curve

Ahead of the Curve is a new guest series highlighting designers who have continuously designed for the 12+ woman, written by plus size fashion blogger Marie Leggette.

Fashion + the Plus Size Woman= Plus Size fashion

If you were to read the latest magazines, newspapers, and fashion blogs, it would seem as if plus size and fashion have only recently met. With the latest coverage and inclusion of plus size models in high fashion editorials, eyes have only recently opened to the fact that curves have the potential to be chic, edgy, and fashionable.

As fashion moves forward for the discerning plus size woman, new designers are taking note of her and her vivacious curves. However, there have been quite a few designers, both mainstream and niche who have stayed ahead of the curve, in dressing and designing for this oft overlooked, fashion starved, plus size woman.

One designer consistently delivering contemporary high fashion is UK designer, Anna Scholz. No stranger to the plus size fashion scene, this German born model turned designer launched her eponymous label in 1996. A graduate of Central St. Martin’s, the renowned art and design college that also includes names like Alexander McQueen and Johh Galliano among it’s alumni roster, this label includes none of the drab, shapeless clothes that have too often been the norm in plus size fashion.

Luxurious cashmere, sumptuous silks, and boldly printed charmeuse fabrics are only a few of the fabrics chosen to drape her client’s curves in curve embracing shapes – no tents here. But even more eye-catching are the high fashion photo shoots that accompany the collection: highly editorialized, pointed, and edgy. When asked about her choice of fashion spreads to display her collection, Anna Scholz offers this dignified response; “We’re a fashion label. We are no different, I don’t know why people take such ugly shots, we are a fashion label- we’re in the business of fashion. Big women are not an alien species.”

Innovative, barrier breaking, chic, and edgy is this plus size designer’s forte when it comes to fashion. Unapologetic, celebratory, and inspirational Anna Scholz dares to be, as over the years she has provided the discerning curvy, confident, and chic woman clothing that keeps her ahead of the curve.