Marc Jacobs Goes Grade School Chic

A sneak peak of some of the products that will presumably land on shelves in Marc Jacobs’ imminent bookstore on Bleecker Street in New York’s West Village has wormed its way into the Marc by Marc Jacobs Accessories Shop, also on Bleecker Street. {The Cut}

A few Bookmarc products spotted among the usual belts, T-shirts and key chains sold in the Accessories Shop included colored pencils, book covers and pencil cases. Photos of Bookmarc colored pencils were posted by twitter users (@psimadethis) who had the chance to visit the shop last weekend. {Racked NY}

It seems Mr. Jacobs is out to turn fashion-minded grade school goers into the chicest of their classmates.

Due to open this winter, Marc Jacobs’ bookstore at 400 Bleecker will replace the renamed and relocated Biography Book Shop, which had occupied the space for 20 years. It will be his sixth Bleecker Street location, but signs on the shop windows make no mention of Marc Jacobs, with only the words, “A bookstore will be opening here Winter 2010,” prompting speculation that the store is attempting to pose as an indie establishment.{Racked NY} And if you can’t wait until then, Racked is giving away the colored pencils, notebook and other supplies pictured above to one fan who submits the most popular drawing of Jacobs to the Racked Facebook page.

We can’t help but admit the Bookmarc brand name is attractively clever, but whether any actual books – and what kind – will appear on the shelves is yet to be seen. {The Cut}

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