Taylor Momsen is Madonna’s ‘Material Girl’

We told you about Madonna’s new clothing line dubbed ‘Material Girl’ hitting Macy’s shelves, and Signature9 UK filled you in on all of the campaign details. The juniors line targets feminine-but-edgy girls with a distinct punk rock style .

The face of the brand has remained hush hush until now. All we knew was that a young Hollywood starlet, who lives and breathes the essence of edgy was in Madonna’s sights. The ads are finished and courtesy of Macy’s it’s confirmed that Gossip Girl star Taylor Momsen is the face of the ‘Material Girl’ ad campaign. {Stylelist} No word yet on if this means underwear and stripper heels will be involved in the line.

Even though she’s moved on to Dolce & Gabbana, we love that Madonna’s not afraid to look back on her younger style. Her daughter Lourdes, who collaborates on the collection has, over the years, may be heavily influenced by old pictures (we’re betting that’s a family photo album a lot more exciting than ours), but has honed her own unique rocker fashion sense as well. In this case, a little fashion nepotism may not be so bad.

Looks from Madonna's Material Girl Line