Silly-ness Takes the Country by Storm

Pokemon cards, gel pens, and Tamagachi. All three of these things were big fads among kids and preteens during the mid-90s to early-2000s and solidified the young demographic as a marketable audience. But the latest fad among current kids and preteens are Silly Bandz.

Unlike regular rubber bands, BCP Import’s Silly Bandz are meant to be worn around the wrist and retain their shape when removed from the wrist. The bands come in a wide variety of shapes, everything from a dog bone to a palm tree, and are available in packs of 24 for $4.95.  While there are many imitations available, BCP Imports have created a summer package of Silly Bandz that change color in the sun. {Silly Bandz}

Perhaps most remarkable about the bands are their wide appeal across multiple generations. Many celebrities have been seen wearing Silly Bandz including Sarah Jessica Parker, Mary-Kate Olsen, and Agyness Deyn. Most wearers have been combining Silly Bandz with other bracelets and watches of all materials to create a look that is youthful and mature at the same time. The bands are also traded among people of all ages, creating new relationships and promoting social interaction. {New York Times}

For the young working generation, Silly Bandz are a fun way to stay young at heart while entering the adult world full time. Also for parents to connect with their kids, there are worse things that kids could be wearing (high heels while they’re just learning to walk, perhaps?) in an attempt to mimic a parent’s style. We like the trend as a fashion accessory and as something small to keep monotony away.






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