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Style 99 - the Best Ranking of Fashion and Beauty Blogs

January 2010

Next Update: March 31st

99 Most Influential Style Blogs

How did we arrive at the 99 blogs listed? We started with hundreds from around the world - some from first hand knowledge, others discovered from countless hours of following blogrolls, network publisher listings and links left in comments. After eliminating the ones that were abandoned or hadn't been updated within the past 30 days, we calculated data, did some math and gave them a score representative of general content quality, popularity and buzz.  The 99 most influential blogs span multiple categories: from the street and personal style of trendsetters around the world, to behind the curtain looks at the people who create and shape the fashion industry - and of course the bloggers who stay on top of who's wearing what, and where to buy it. Are these the best fashion blogs? Best is subjective, so we can't say, but it's certainly the best measure of global style influence to date. Jump to rankings

 

How to Win Skeptics and Influence Stylish People

 

Cynicism, skepticism, admiration, adoration: the most influential style bloggers elicit various feelings from readers, but ambivalence is rarely one. We catch up with 5 influential publishers to get their thoughts on leading the new fashion media.

IMRAN AMED'S SIGNATURE9

 

Editor of the Business of Fashion and Luxury Society, we asked the man best known for his insights on the future of fashion to share the items that define his personal style.

19 Blogs to Watch

 

We visited each one of the over 400 blogs included in the general ranking index. Which is why we can say with certainty that there are lots of blogs worth reading outside the top 99. View our list of 19 blogs worth knowing.

Scott Schuman: the most influential blogger of 2009

 

Find out why the Sartorialist is likely to maintain the top spot well into 2010.

GET the full list

Download the Excel sheet with more than 400 individually reviewed fashion and beauty blogs, complete with contact details.

 

Expanded Twitter information includes number of followers, with analysis on correlation to influence.

 

No longer available for purchase

 

Signature9 will release the next ranking in March 2010

 

     S9 Y! PR UD A D BL =
1 The Sartorialist US 13 10 7 15 9 15 15 84
2 Hypebeast US 13 8 6 15 10 14 15 81
3 High Snobiety US 13 10 5 12 10 11 15 76
4 FaceHunter UK 12 7 7 15 6 15 9 71
5 Garance Dore FR 14 6 6 14 8 9 9 66
6 Style Bubble UK 14 7 6 12 6 10 8 63
7 Go Fug Yourself* US 11 7 6 14 8 8 8 62
8 The Cobra Snake US 13 5 6 11 8 10 8 61
9 Fashionista US 14 6 4 11 9 9 7 60
10 ShowStudio UK 13 5 6 11 6 10 8 59
11 The Cherry Blossom Girl FR 13 6 6 12 7 8 7 59
12 Fashion Toast US 12 6 6 12 8 8 7 59
13 the Cut* US 14 6 7 5 8 4 15 59
14 Stylelist US 12 10 6 9 10 1 11 59
15 Stil in Berlin DE 12 6 7 11 6 10 6 58
16 The Budget Fashionista US 12 5 6 12 7 9 7 58
17 Le Blog de Betty FR 13 6 6 12 8 7 6 58
18 FabSugar US 12 6 6 8 9 7 10 58
19 Jak & Jil CA 13 5 5 13 8 4 10 58
20 ThreadBanger US 13 5 6 9 7 10 7 57
21 Style Rookie US 11 5 6 11 7 10 7 57
22 the Moment* US 12 7 7 7 8  7 9 57
23 Nice Kicks US 12 7 5 6 9 4 14 57
24 Selectism US 13 4 6 7 9 7 10 56
25 Fashionlogie US 13 7 6 8 7 6 9 56
26 The Purse Blog US 13 4 6 8 10 5 10 56
27 SLAMXHYPE US 14 7 3 5 7 7 12 55
28 A Continuous Lean US 13 6 6 7 7 8 7 54
29 Gala Darling US 13 4 5 11 7 6 8 54
30 Sea of Shoes US 13 5 6 9 8  5 7 53
31 Nitrolicious US 13 5 5 7 8 4 10 52
32 Trendencias ES 12 9 5 4 9 3 10 52
33 Who What Wear US 13 6 6 11 8 1 7 52
34 Splendicity US 13 7 6 4 9 2 10 51
35 Denimology UK 13 6 6 7 8 3 7 50
36 SheFinds US 12 5 4 11 8 3 7 50
37 Manolo's Shoe Blog US 11 6 4 11 5 5 7 49
38 Coutorture US 13 5 6 7 6 5 7 49
39 Refinery29 Pipeline US 15 4 6 4 9 3 8 49
40 Street Peeper US 13 4 6 7 6 10 2 48
41 Childhood Flames US 12 5 6 9 5 5 6 48
42 Fashion Tribes US 12 6 6 5 7 4 8 48
43 Cafe Mode* FR 12 6 6 8 7 3 6 48
44 Bellasugar US 12 6 6 2 9 3 10 48
45 Foto Decadent US 12 4 5 3 4 10 9 47
46 A Shaded View on Fashion FR 12 5 5 8 5 6 6 47
47 Altamira US 12 3 6 9 6 5 5 47
48 Shoewawa UK 11 5 6 6 6 4 9 47
49 Kingdom of Style UK 12 5 5 7 8 3 7 47
50 Bryan Boy PH 12 5 5 7 6 4 7 46
51 Karla's Closet US 13 5 5 8 6 3 6 46
52 Makeup and Beauty Blog US 13 5 5 4 8 3 8 46
53 Racked US 12 4 6 6 8 6 3 45
54 Fashion Indie US 12 3 3 5 9 4 9 45
55 On the Runway* US 12 5 7 5 6 3 7 45
56 The Coveted US 12 5 5 8 6 2 7 45
57 Copenhagen Street Style DK 12 5 6 4 4 7 6 44
58 Basenotes UK 12 2 5 4 8 6 7 44
59 Styleclicker DE 12 4 6 10 4 5 3 44
60 Les Mads DE 13 5 5 4 8 3 6 44
61 Catwalk Queen UK 10 5 5 5 6 3 9 43
62 Caroline Daily FR 13 5 5 7 8 2 3 43
63 Garotas Estupidas BR 13 3 6 3 7 4 6 42
64 Style Arena JP 14 5 5 5 8 3 2 42
65 What I Wore* US 12 5 5 5 6 3 6 42
66 Blogdorf Goodman US 12 6 6 6 3 3 6 42
67 Knight Cat US 12 4 3 8 6 3 6 42
68 The Bag Lady UK 11 5 5 5 6 3 7 42
69 Punky b's fashion diary FR 12 4 5 7 6 2 6 42
70 Beauty Addict US 11 5 6 4 5 4 6 41
71 The Beauty Brains US 12 4 3 5 6 4 7 41
72 Purple Diary FR 12 6 5 3 6 3 6 41
73 Afrobella US 11 3 5 7 6 3 6 41
74 Arrebatora ES 13 8 4 2 6 1 7 41
75 Independent Fashion Bloggers US 14 7 5 5 6 1 3 41
76 Luxirare US 13 3 5 6 6 4 3 40
77 The Imagist US 13 4 6 2 6 3 6 40
78 Redcarpet Fashion Awards US 13 4 5 2 7 2 7 40
79 Mensencia ES 12 8 4 1 7 2 6 40
80 Daily Drop US 13 7 5 2 6 1 6 40
81 Advanced Style US 12 4 6 6 2 6 3 39
82 Fifi Lapin UK 12 3 5 6 2 5 6 39
83 Style and the City FR 12 5 5 8 5 2 2 39
84 Makeup Bag US 12 3 5 6 5 2 6 39
85 Shoe Blog US 12 3 5 3 7 2 7 39
86 Beauty Snob US 11 5 5 3 6 2 7 39
87 StyleFrizz US 12 3 4 2 8 2 8 39
88 Bag Bliss US 11 4 5 4 6 2 7 39
89 JC Report US 13 4 3 6 5 4 3 38
90 Bag Snob US 12 4 4 6 7 4 1 38
91 The Business of Fashion UK 12 4 6 4 6 4 2 38
92 Igor and Andre US 12 4 5 4 4 3 6 38
93 Coquette US 11 5 5 3 5 2 7 38
94 High Snobette US 12 4 5 2 6 2 7 38
95 All Laquered Up US 12 5 3 4 6 2 6 38
96 ...Love Maegan US 11 3 5 4 6 3 6 38
97 Kristopher Dukes US 12 5 3 4 5 2 7 38
98 Sassybella AU 12 4 5 4 5 2 6 38
99 The Fashionable Housewife US 12 4 5 3 6 2 6 38

 

*Alexa score estimated based on other sites with similar scores in other areas

 

Within striking distance, StyleFile (Style.com) Elle News Blog, Fashionising Blogs, Allure's Daily Beauty Reporter and the Fashion Bomb all had an overall score of 38. Incremental increases in any of the measured areas could see them move into the top 99 with the next update.

 

WHO'S INCLUDED, WHO'S NOT

There are a number of websites with related content - think Loobook.nu or Stylecaster. While we think they're great sites, this ranking focuses solely on blogs, or sites where fashion or beauty blog posts represent a significant portion of the content.

 

Blogs that are part of larger sites - Refinery29's Pipeline blog, for example, are ranked solely on their own metrics which are separate from those of the parent site.

 

 

Methodology

S9 (Signature9 Points)

Range: 0-15

The only subjective ranking, the Signature9 score awards points for update frequency, quality of content and design. 9 would be considered good, 12 great and 15 just about perfect.

 

Blogs not updated at least once per month in the past 30 days, or with exceptionally poor content or design are not included in the rankings.

 

Y! (Yahoo! Links)

Range: 0-10

We take the raw number of InLinks  to each blog (minus links from the blog, or related domain), normalize for network effect for blogs that are part of larger networks, then assign a score on a 10 point scale.

 

PR (PageRank)

Range: 0-10

This is the number that shows up on the little green bar for each blog using the Google Toolbar.

 

UD (Unique Domain Links)

Range: 0-15

Unique Domain Links utilize data from SEOmoz's Linkscape to determine the number of unique domains linking to the site. The number is then assigned a score on a 15 point scale.

 

As strong a signal of influence as (perhaps even more than) the raw number of links is the number of sites providing the links. In the case of large network sites, one or two domains may generate hundreds of links per day. The unique domain score puts the true nature of link popularity into context.

 

A (Alexa Points)

Range: 0-10

Alexa ranks sites by estimating page views and reach (the percentage of all web users who have visited that particular site). We take their ranking and assign a score on a 10 point scale.

 

For blogs hosted on popular domains, we estimate Alexa points based on sites with similar characteristics so that the main domain doesn't skew the points. For example, blogs hosted on the New York Times site are estimated independently of the points nytimes.com might receive.

 

D (Delicious Points)

Range: 0-15

Delicious tallies the number of people who've bookmarked a blog. We take the composite number and assign a score on a 15 point scale

 

BL (Google Blog Links)

Range: 0-15

Google Blog Links measure the number of blog postings referencing a site. We take the raw number of blog links and assign a score on a 15 point scale.

 

For all ratings, the top end of the scale is based upon the blog with the highest number in each category.

 

Thanks

To Filipa Bernardes de Oliveira of Signature9 UK for her contributions of Brazillian and Spanish blogs.

 

previous rankings

Style99 September 2009

 


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