147 Beards Spotted At Capsule (And Other Such Numbers)

Our New Favorite Metric


Capsule is one of the largest fashion tradeshows for menswear. Like most things that turn into “one of the largest ______” shows in any given category (CES) the number of vendors and new products to take in can become overwhelming. Luckily the guys at Kempt were on hand to give a totally unscientific, pseudo-scientific breakdown.

Since most brands show clothes that won’t be available for about six months—and because the show is enormous—we decided the best thing to do was break it down, using our patented scientific formula. {Kempt}

Our favorite observations? The count of bearded men in heritage denim lingering around as street style bait (147), the jacket (1) they considered “borrowing”, that we’d definitely “borrow” if we were friendly like that, and the tip off on “mill direct” (72 utterances) which seems poised to become the new “heritage” denim.

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