Chloé Founder Gaby Aghion Dies at 93

Less Than One Day Before the Chloé Spring/Summer 2015 Collection Is Scheduled to be Shown

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Current Chloé creative director Clare Waight Keller poses with founder Gaby Aghion in 2013

Credited with coining the phrase “prêt-à-porter,” and building a business on it at a time when haute couture and custom made fashion dominated, Chloé founder Gaby Aghion died in Paris on September 27th at the age of 93.

Just one day away from the Spring/Summer 2015 runway collection, scheduled for September 28th, the French fashion house announced that the show will be dedicated to her memory. {Fashionista}

Born in Egypt, Aghion moved to Paris in 1945 and launched Chloé seven years later in 1952. At the time, luxury fashion typically existed only through made-to-order haute couture creations. Aghion provided “nicely sewn, accessible” dresses as a modern alternative to time consuming salon appointments and fittings.

The brand, originally launched for Aghion’s friends, “not grandes dames more suited to rarefied designs peddled by 1950s couture salons,” is rooted in simplicity. Through multiple creative directors, and many decades, it remains one of the most recognizable hallmarks of the label.

Her reputation as a champion of other designers also helped cement her place as a fashion legend. One of the first to employ a young Karl Lagerfeld, Chloé has been a launch pad for the careers of notable designers like Stella McCartney and Phoebe Philo.

 

 

Image credit: WWD





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