Strong Online Sales Growth and Women’s Fashion Drove Macy’s $1.8 Billion February

Macy's website

“Online sales, which include and, rose 31.3 percent. Online sales are included in revenue at stores open at least a year.

The department store chain, which runs Bloomingdale’s and its namesake stores, said that total revenue increased 5.5 percent to $1.86 billion for the four weeks ended Feb. 25.” {CBS}

Revenue from stores open at least a year, known as same store sales, increased by 4.6%

Terry Lundgren, Macy’s Chariman, President and CEO, attributed the sales success to positive consumer response to early deliveries in women’s apparel, accessories, shoes and cosmetics.

Women driving retail sales is nothing new, and that doesn’t make it insignificant, but the huge increase in online spending is worth a second look. On the call, Lundgren said that the growth in online sales has given the 800+ store retail giant reason to reconsider some new store openings.

Online revenue wasn’t broken out, but warehouses are undoubtedly less expensive to maintain than full stores which likely have higher rents, higher employee requirements and less selection. Brick and mortar retail isn’t going to go away anytime soon, but it seems that e-commerce advantages are growing with each sales report.

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