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What Will Taco Bell’s ‘Low-End’ Menu Look Like?

And Isn't the Concept of a "Low-End" Taco Bell Menu Redundant?

taco-bell-low-end-menu

Taco Bell, the paragon of haute Mexican cuisine known for such gourmet offerings as the Doritos Locos Taco, is testing a new $1 category, described on a conference call as their low-end menu.

That’s right, if you’ve ever walked into a Taco Bell and thought “I wish there were something available for less refined palates,” the company understands your need.

Ironically, there are already $0.79, $0.89 and $0.99 items mixed into the existing Taco Bell menu, so the $1 low-end offerings will actually come at a higher price tag than some of the menu items currently available.

{via Business Insider}






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