New York Fashion Week is officially over, and while several designers got great reviews for their collections, Marc Jacobs was the one who set the online world on fire for the Spring/Summer 2012 season.
After months of speculation, and a canceled menswear line, it looks like Kanye West is finally ready to pull the trigger on a clothing line. Harper’s Bazaar Australia, whose Fashion Editor Christine Centenera has been consulting with West since March, is reporting that the unnamed line will have a 9:30pm show time on October 1st.
The 400-piece Missoni for Target collection has been eagerly anticipated since images from the lookbook of the collection first debuted on Target’s Facebook page in August, and the launch was to be the first big test of Target’s post-Amazon website. While the marketing campaign was a definite win, it looks like Target’s new site had a momentary fail.
Tumblr celebrated their billionth post today, a report from Nielsen’s today shows that US internet users spend more time on the blog network than Twitter, and the company is said to be valued somewhere around $800 million. In spite of those remarkable statistics, it looks like Tumblr still has some work to do when it comes to solving their fashion brand problem.
Fashion’s biggest party is back for a 3rd year, and while we and Cathy Horyn are still struggling to find the business upside to the celebrity and champagne bills, there’s no denying the buzz boost Fashion’s Night Out provides. We also have to tip our hats to Anna Wintour’s promotional power: there is now a Fashion’s Night Out event in all 50 states (thanks to tie-ins with national chains), 17 countries, and for those who don’t want to fight the crowds of fashion fans in the streets, online.
So, to demonstrate just how big of a thing FNO has become, let’s take a look at Fashion Month’s unofficial kickoff by the numbers.
Once video of John Galliano drunkenly declaring his love for Hitler started circulating online and throughout the media, public opinion was generally in favor of a different couple who claimed the former Dior designer insulted them using anti-semitic language, which is illegal in France. A French judge agreed that where there are declarations of admiration for Nazis, there is usually antisemitism and handed down a guilty judgement which will see the designer fined, but not facing any jail time.
Big fashion brands often pay lip service to the importance of new media, but few have embraced it as wholeheartedly as Burberry. The Financial Times is reporting that the company is truly putting their money where their plaid-patterned mouth is by reducing their ad spend in print magazines to spend more online.
Some things are just better in motion, and this week we were reminded of that with a few viral style videos that have started making the rounds online.
When we first covered Garmz, the site was a place where anyone with a sketch and a bit of vision could see their idea actually put into production. Today, they’ve rebranded and relaunched as LOOKK, with backing from a few notable investors and an expanded offering for (slightly) more established designers.
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