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Fancy Jumps Into the Celeb Subscription Business With the A+ Box

Fancy Jumps Into the Celeb Subscription Business With the A+ Box

Fancy is already known as Pinterest with a business plan, so their entry into the celebrity subscription market doesn’t come as a huge surprise. Ashton Kutcher’s big money may still come from acting, but his numerous angel investments in tech startups are well documented. So it really seems like it was only a matter of […]

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When It Comes To Tweet Value, the Tech Star Beats the Hollywood Star

When It Comes To Tweet Value, the Tech Star Beats the Hollywood Star

We’ve reported before on the rise of the contractually obligated tweet, and its increasing inclusion in celebrity endorsement deals, but how much are those tweets actually worth? Fab.com asked Hollywood star Ashton Kutcher and tech star (and Digg founder) Kevin Rose to offer their followers a $10 discount, and then they did something really strange: they released the results of their tweets.

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The Rise of the Contractually Obligated Tweet

The Rise of the Contractually Obligated Tweet

With millions of followers, stars like Kim Kardashian and big name brands like Reebok are making big bucks using Twitter as a means of advertising. It has been widely rumored that endorsement deals between businesses and celebrities actually contractually stipulate a certain number of product-related tweets per day.

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Imran Amed's Signature9

Imran Amed's Signature9
The Business of Fashion editor introduces us to his signature style items

Diane Pernet's Signature9

Diane Pernet's Signature9
Fashion blogger and film festival creator, Diane Pernet, shares nine of her favorite things

Video interview with Vogue Paris editor Carine Roitfeld

90 Seconds with Carine Roitfeld
In a Signature9 exclusive, we catch up with the Vogue Paris editor-in-chief

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