Scottish lawyer-turned-actor Gerard Butler is the new worldwide spokesperson (sans the U.S.) for the L’Oreal Paris Men’s Expert line.

Gerard will join the list of genetically blessed celebrities who have endorsed the beauty brand, which includes Beyonce, Eva Longoria Parker, Penelope Cruz and Scarlett Johansson.

A rumor that Lady Gaga signed on with Coty Inc. to create a perfume began in the U.K. and spread through fashion media outlets this week, but now the fragrance company’s marketing department has said it is not true.

We don’t know if it started with Sir Mix-A lot’s obsession with Oakland booties, JLo’s most infamous asset, Venus Williams’ pension for showcasing her backside with itty bitty lingerie-like tennis gear or Beyonce’s gloriously fierce curves, but somehow it is now officially trendy to have a big butt. So trendy, in fact, that New York Daily News dedicated an entire feature to the phenomenon. Regardless of the cause for the trend (It’s probably a combination of all these reasons), a slew of new products have hit the market to help women with flatter rears fill out as a result.

Celebrities often venture into the fragrance and beauty industry in the hopes of creating a product their image can sell. It has proven to be a lucrative move for stars looking to take full advantage of their selling power.

If you’ve ever wondered why it seems that every singer or actress seems to be pushing a perfume lately, it’s because of the high margins. Celebrities can get paid an upfront of anywhere from $2 million to $5 million. If the fragrance does well? Annual revenue can be as high as $100 million a year, with very little effort in terms of promotions or marketing. Where do we sign up?

We may have come a long way in the battle for gender equality, but we still live in a time where it’s okay for men to exhibit their “prowess” in a bid to show who’s king of the jungle. So it’s incredibly refreshing to hear that rap mogul and super-celeb Jay-Z is one of those [...]