Last November Google lifted the curtain on Boutiques.com, the result of the search giant’s $100 million acquisition of Like.com, to great fanfare. All of the right fashion bloggers had their own boutiques on the site, as did a number of celebrities who appear as inspirations on those blogs. The New York launch party was attended by an A-list style set including Carey Mulligan and the Olsen twins among others.
Less than 6 months later, traffic to the site dropped off by 94%. In January, Google AdPlanner estimated Boutiques.com had 2.6 million visitors per month; in April, the estimate was 170,000 visitors. Even worse, it seems that no one noticed.
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