celebrity startups Posts

Fancy Jumps Into the Celeb Subscription Business With the A+ Box

Fancy Jumps Into the Celeb Subscription Business With the A+ Box

Fancy is already known as Pinterest with a business plan, so their entry into the celebrity subscription market doesn’t come as a huge surprise. Ashton Kutcher’s big money may still come from acting, but his numerous angel investments in tech startups are well documented. So it really seems like it was only a matter of […]

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Get Your Shoedazzle and Jewelmint: Are Celebrity Startups the New Celebrity Clothing Lines?

Get Your Shoedazzle and Jewelmint: Are Celebrity Startups the New Celebrity Clothing Lines?

The celebrity formula for fashion business is pretty linear: get photographed, get an endorsement deal or two under your belt, then strike a deal for your own fragrance or fashion label.

Celebrities have had varying degrees of success and involvement at each stage, but increasingly there’s an additional part to add to the equation: strike a deal for your own e-commerce venture. Making a shoe of the month, or necklace of the month club may not be the most revolutionary of ideas, but for celebrities looking to capitalize on their image it looks like the future of fashion endorsements is moving online.

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Imran Amed's Signature9

Imran Amed's Signature9
The Business of Fashion editor introduces us to his signature style items

Diane Pernet's Signature9

Diane Pernet's Signature9
Fashion blogger and film festival creator, Diane Pernet, shares nine of her favorite things

Video interview with Vogue Paris editor Carine Roitfeld

90 Seconds with Carine Roitfeld
In a Signature9 exclusive, we catch up with the Vogue Paris editor-in-chief

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