counterfeit bags Posts

Louis Vuitton Beirut, Balding Gracefully, $250 Billion Counterfeits: Monday Morning Brief

Louis Vuitton Beirut, Balding Gracefully, $250 Billion Counterfeits: Monday Morning Brief

In case you didn’t know, the Brief is where we round up interesting stories from around the web that we may not be able to cover in depth. No formulas, no algorithms, just hand picked headlines that catch our attention as we go about our daily research. Here’s your Monday morning roundup of the best of the best from last week.

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Fashion Fakes Go Social, Big Brands Struggle to Keep Pace

Fashion Fakes Go Social, Big Brands Struggle to Keep Pace

In the battle against counterfeiters online, fashion brands have too often been slow to adapt or innovate, preferring to put the bulk of their resources into lawsuits and legal teams instead. First, merchants selling fake shoes and bags took over search results, and now they’re coming for social media as well.

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In the Case of Louis Vuitton v. Google, Google is Victorious: Why Trademark Bidding is the Least of LVMH’s Online Problems

In the Case of Louis Vuitton v. Google, Google is Victorious: Why Trademark Bidding is the Least of LVMH's Online Problems

Score one for Google, as the internet giant gets a favorable ruling from a European court in its 5-year legal fight with luxury goods maker Louis Vuitton and their parent company LVMH. This case settled trademark issues with paid search marketing, but it also exposes the failings of Louis Vuitton and other brands when it comes to online reputation management and search engine optimization.

In US search results, all but two of the unpaid listings go to replica (read: counterfeit) sites. To understand why this is a failing on the part of Louis Vuitton, you have to take a look at other luxury brands who’ve made online marketing a cornerstone of their branding strategy.

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Imran Amed's Signature9

Imran Amed's Signature9
The Business of Fashion editor introduces us to his signature style items

Diane Pernet's Signature9

Diane Pernet's Signature9
Fashion blogger and film festival creator, Diane Pernet, shares nine of her favorite things

Video interview with Vogue Paris editor Carine Roitfeld

90 Seconds with Carine Roitfeld
In a Signature9 exclusive, we catch up with the Vogue Paris editor-in-chief

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