customized clothing Posts

Burberry Throws the Trench at Mass Customization with Burberry Bespoke

Burberry Throws the Trench at Mass Customization with Burberry Bespoke

Burberry has long been one of the most adventurous luxury brands when it comes to online marketing, so it comes as no surprise that they’re the first to step into the territory of startups like J. Hilburn and Gemvara, who’ve recently raised millions for customized luxury offerings (men’s shirts and jewelry respectively).

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Mass Custom Style Brands Gemvara and J. Hilburn Expand

Mass Custom Style Brands Gemvara and J. Hilburn Expand

Two custom style brands announced expansion plans today, indicating that mass customization is finding success with investors and customers.

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One Size Doesn’t Fit All: Why Custom Style Succeeds By Breaking Mass Fashion’s Rules

One Size Doesn’t Fit All: Why Custom Style Succeeds By Breaking Mass Fashion’s Rules

If you’ve ever dealt with shirt sleeves that were a little too short, or settled on a dress that was a little too tight, custom made or custom tailored clothing is an option worth exploring. Thanks to the internet, what was once an option only for the wealthy is finding its way into the mass market.

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Imran Amed's Signature9

Imran Amed's Signature9
The Business of Fashion editor introduces us to his signature style items

Diane Pernet's Signature9

Diane Pernet's Signature9
Fashion blogger and film festival creator, Diane Pernet, shares nine of her favorite things

Video interview with Vogue Paris editor Carine Roitfeld

90 Seconds with Carine Roitfeld
In a Signature9 exclusive, we catch up with the Vogue Paris editor-in-chief

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