Dallas Posts

Can Lower Prices Save Neiman Marcus?

Can Lower Prices Save Neiman Marcus?

Ginger Reeder, a spokeswoman for Neiman Marcus has officially verified that the newest brand location in Dallas, TX is actually a “laboratory” to test lower priced shoes, handbags and sportswear.

We think Neiman’s has an interesting approach to surviving the hardship. The new Dallas branch is built in a in a not-so-wealthy neighborhood, and the company has cut down on staffing to appeal to the broader demographic of middle-class shoppers.

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