fashion magazines Posts

Will Burberry’s Big Spending Shift Become the Next Fashion Trend?

Will Burberry's Big Spending Shift Become the Next Fashion Trend?

Big fashion brands often pay lip service to the importance of new media, but few have embraced it as wholeheartedly as Burberry. The Financial Times is reporting that the company is truly putting their money where their plaid-patterned mouth is by reducing their ad spend in print magazines to spend more online.

Read more + comment

Why Bloggers Won’t Kill the Fashion Magazine Star

Why Bloggers Won't Kill the Fashion Magazine Star

Despite their popularity, most fashion bloggers have insisted for a while now that they aren’t competing with fashion magazines. A quarterly report on magazine revenue suggests that it’s time to listen to them.

Though they’ve captured respectable fashion audiences, bloggers have yet to capture the advertisers.

Read more + comment

Imran Amed's Signature9

Imran Amed's Signature9
The Business of Fashion editor introduces us to his signature style items

Diane Pernet's Signature9

Diane Pernet's Signature9
Fashion blogger and film festival creator, Diane Pernet, shares nine of her favorite things

Video interview with Vogue Paris editor Carine Roitfeld

90 Seconds with Carine Roitfeld
In a Signature9 exclusive, we catch up with the Vogue Paris editor-in-chief

Follow Signature9:PinterestGoogle+InstagramBloglovin