Fashion’s Night Out 2010 was a huge success in New York City as far as boosting enthusiasm for fashion and attracting an energetic crowd, but Signature9 promised an update on whether the event fulfilled its original purpose – to bolster lagging retail sales.
This year’s event promises to be even bigger and more star-studded than last year, with retail store appearances from such celebs as Mary J. Blige, Mary Kate and Ashley Olsen, Bar Rafaeli, Nigel Barker and Simon Doonan among others. The hype has been spiraling for weeks now, but, while part of the point of Fashion’s Night Out is to boost enthusiasm for fashion among shoppers, the goal of boosting retail sales is just as, if not more important for the future of the fashion business. So, will Fashion’s Night Out 2010 exert the desired push on consumers to come out and buy products to ignite fashion’s economic state?
Your favorite fashion accessories are classic, stylish, and never covered in logos or overly apparent signs of flash. A glass of champagne or small sign of special service is appreciated, but extravagant spectacles that would put you in the middle of enormous crowds are the last things you’d sign up for voluntarily.
We covered the top 10 Fashion’s Night Out events for celeb seekers, but if your idea of a shopping good time doesn’t involve battling throngs of adoring fans, there are plenty of events that give a good reason to come out. Silent auctions, charitable contributions, complimentary cocktails and shopping bonuses are just a few of the things on offer.
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