Fashion’s biggest party is back for a 3rd year, and while we and Cathy Horyn are still struggling to find the business upside to the celebrity and champagne bills, there’s no denying the buzz boost Fashion’s Night Out provides. We also have to tip our hats to Anna Wintour’s promotional power: there is now a Fashion’s Night Out event in all 50 states (thanks to tie-ins with national chains), 17 countries, and for those who don’t want to fight the crowds of fashion fans in the streets, online.
So, to demonstrate just how big of a thing FNO has become, let’s take a look at Fashion Month’s unofficial kickoff by the numbers.
Cathy Horyn doesn’t believe the expense of Fashion’s Night Out is outweighed by any benefits. A position we put forth last year.
This year’s Fashion’s Night Out was an unabashed 3-ring fashion event with cameras, huge crowds, fashion icons, champagne and a t-shirt to remember it all by. So it’s not much of a surprise that the event will return on September 8th next year, but should it?
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