group buying Posts

Deal On: Why We Still Buy Into Groupon’s Appeal

Deal On: Why We Still Buy Into Groupon's Appeal

Groupon’s run up to its IPO this morning has been over a pretty bumpy road. In spite of setbacks and plenty of negative opinion, there’s one reason it’s still worth the hype.

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Should IMVU Credit Group Buying For Driving Virtual Good Purchases?

Should IMVU Credit Group Buying For Driving Virtual Good Purchases?

You already know how the group buying thing has worked out for Groupon (ridiculously well), but restaurants, spas and yoga studios aren’t the only ones who find a little bit of peer pressure beneficial in driving sales.

IMVU, the creators of a virtual world where users can buy clothes and accessories for avatars, recently tested a group buying promotion for in-game currency that brought in $112,000 in 3 days.

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Imran Amed's Signature9

Imran Amed's Signature9
The Business of Fashion editor introduces us to his signature style items

Diane Pernet's Signature9

Diane Pernet's Signature9
Fashion blogger and film festival creator, Diane Pernet, shares nine of her favorite things

Video interview with Vogue Paris editor Carine Roitfeld

90 Seconds with Carine Roitfeld
In a Signature9 exclusive, we catch up with the Vogue Paris editor-in-chief

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