The September issue of most fashion magazines is the biggest and most important of the year. We recently posted a quick look at three noteworthy September 2010 covers, and now we’d like to add two more to the list. These extras come with significant stories within the magazines pages to complement the cover images.
Celebrities often venture into the fragrance and beauty industry in the hopes of creating a product their image can sell. It has proven to be a lucrative move for stars looking to take full advantage of their selling power.
If you’ve ever wondered why it seems that every singer or actress seems to be pushing a perfume lately, it’s because of the high margins. Celebrities can get paid an upfront of anywhere from $2 million to $5 million. If the fragrance does well? Annual revenue can be as high as $100 million a year, with very little effort in terms of promotions or marketing. Where do we sign up?
Celebrities have been staking their claim in the fragrance community for years. Some of the most popular scents to date are those of some of the most popular and influential stars. Jennifer Aniston is the newest starlet to jump on the perfume bandwagon, as it is rumored she is collaborating with the Falic Group to create her […]
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