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Should IMVU Credit Group Buying For Driving Virtual Good Purchases?

Should IMVU Credit Group Buying For Driving Virtual Good Purchases?

You already know how the group buying thing has worked out for Groupon (ridiculously well), but restaurants, spas and yoga studios aren’t the only ones who find a little bit of peer pressure beneficial in driving sales.

IMVU, the creators of a virtual world where users can buy clothes and accessories for avatars, recently tested a group buying promotion for in-game currency that brought in $112,000 in 3 days.

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LivingSocial and Amazon’s Big Deal

LivingSocial and Amazon's Big Deal

Groupon may be the clear leader in the group buying space, but Living Social is determined to be a solid number two. Amazon invested $175 million in the company in December, and it’s taken all of a month for the two to pair up on what could be a record breaking group buying offer.

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Reeeejected: Groupon Turns Google Down

Reeeejected: Groupon Turns Google Down

In what will turn out to be either a brilliant move or one helluva missed opportunity, Groupon turned down Google’s rumored $6 billion acquisition offer.

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Imran Amed's Signature9

Imran Amed's Signature9
The Business of Fashion editor introduces us to his signature style items

Diane Pernet's Signature9

Diane Pernet's Signature9
Fashion blogger and film festival creator, Diane Pernet, shares nine of her favorite things

Video interview with Vogue Paris editor Carine Roitfeld

90 Seconds with Carine Roitfeld
In a Signature9 exclusive, we catch up with the Vogue Paris editor-in-chief