logos Posts

AirBnB Has a New Logo, The Blogosphere Is Having a Laugh

New Airbnb Logo

So Airbnb officially has a new logo to go along with a newly designed site. While their massive $776 million in funding has given them a valuation higher than that of publicly traded travel booking site Expedia, it’s the jokes across social media and blogs that are really putting the company in the big leagues. […]

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Starbucks’ New Logo Will Not Be the New Gap New Logo

Starbucks' New Logo Will Not Be the New Gap New Logo

It’s early enough into the new year that you probably remember the horrific MS Paint meets clip art Gap logo redesign. After a slew of negative feedback on the new design, the company (wisely) decided that they’d fixed something that wasn’t broken and reverted to the old logo. After releasing a new, wordless logo Starbucks is facing a similar bit of online outrage, but don’t look for Starbucks to pull a Gap-like “just kidding!” and dump the new logo.

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Gap Kills Their Bland New Logo, Anyone Else?: If Everyone Jumped

Gap Kills Their Bland New Logo, Anyone Else?: If Everyone Jumped

Less than a week after rolling out a new, bland, Helvetica meets clip art logo, Gap has reverted to their previous (and more well known) design. The backtracking comes after an uproar online over the new logo forced company president Marka Hansen to defend the new logo, before finally acknowledging that the change wasn’t a great move for business.

But in all the furor over Gap’s new (now old) logo, you may have missed out on another logo competing in the “you paid how much for that?” rebranding category.

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Imran Amed's Signature9

Imran Amed's Signature9
The Business of Fashion editor introduces us to his signature style items

Diane Pernet's Signature9

Diane Pernet's Signature9
Fashion blogger and film festival creator, Diane Pernet, shares nine of her favorite things

Video interview with Vogue Paris editor Carine Roitfeld

90 Seconds with Carine Roitfeld
In a Signature9 exclusive, we catch up with the Vogue Paris editor-in-chief

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