Vogue recently launched an “influencer network” that was light on influential bloggers, likely due to the fact that Vogue and its advertisers were the only ones to benefit in any meaningful way; but not every Conde Nast publication is so lopsided in their approach to working with fashion bloggers.
Lucky magazine recently launched the Lucky Style Collective, a network that will make a network of fashion and beauty bloggers true partners of the magazine.
Just in case any influencers out there needed a reminder that Vogue can cover the cost of a consumer panel, going by the number of ad pages sold and current ad rates, Vogue’s September issue alone will account for more than $92 million in revenue. It will have an impressive 584 ad pages – not anywhere near the September 2007 record of 727 ad pages, but more than any other women’s fashion magazine this year.
Bloggers.
Granted it’s the power blogs that consistently take the top spots in our ranking of influential fashion blogs; but using the exact same ranking criteria, bloggers are edging out magazines who (often) have larger staffs and larger budgets when it comes to influencing readers online.
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