Last week, the luxury fragrance house sent five perfumed taxi cabs out into central London to serve patrons the same way any other London black taxi would with a few exceptions. Each cab smells like either the brand’s Artemisia, Blenheim Bouquet, Endymion, Malabah or Orange Blossom perfume, and each one’s driver is specially trained to discuss Penhaligon’s fragrances and answer any questions about the brand. And Penhaligon’s is not the first company to embrace the taxi as a marketing tool.

For the past few years, internet marketplace eBay has been struggling to keep up amid slowly-declining interest in the site.  Despite the fact that the majority of merchandise on eBay is at fixed prices, like any other online boutique, there is still the perception that the site is merely a dumping-ground for auctioning off used [...]

In an attempt to gain exposure and bolster sales during a shaky economic market, numerous fashion retailers are turning to throwing parties, special events, and “extended trunk show[s]” rather than engaging in more traditional modes of fashion marketing. These unconventional attempts are paying off, and in addition to keeping retailers in business they also offer [...]