For the past few years, internet marketplace eBay has been struggling to keep up amid slowly-declining interest in the site. Despite the fact that the majority of merchandise on eBay is at fixed prices, like any other online boutique, there is still the perception that the site is merely a dumping-ground for auctioning off used [...]
In an attempt to gain exposure and bolster sales during a shaky economic market, numerous fashion retailers are turning to throwing parties, special events, and “extended trunk show[s]” rather than engaging in more traditional modes of fashion marketing.
These unconventional attempts are paying off, and in addition to keeping retailers in business they also offer more [...]

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