Last year we covered Fashion’s Night Out from Paris, where we caught up with Carine Roitfeld, to London and New York. Each city was an overall success in terms of bringing out the shoppers, but the feel of each event was distinctly different. The Paris Fashion Celebration Night focused exclusively on the high end merchants [...]

“Axe is all about being a guy’s wingman and helping him as he navigates the mating game.” -Mark Dwyer, Unilever marketing director

As Gawker commenters point out, a true wingman would probably encourage less Axe, but the brand is finding success with the strategy. Once the 18-24 target crowd finds out that mating means babies, we’re not sure if that’s the game they’ll want to play, but trading off of the prospect of heightened romantic interest has made Axe products a category leader.

The Oprah Winfrey Show has served as a platform for so many years allowing celebrities and everyday citizens to reach out to the public to support activism and charitable causes. In 2007 Mary J. Blige and music industry executive Steve Stoute founded FFAWN, the Foundation for the Advancement of Women Now, to help all women [...]