Fashion’s biggest party is back for a 3rd year, and while we and Cathy Horyn are still struggling to find the business upside to the celebrity and champagne bills, there’s no denying the buzz boost Fashion’s Night Out provides. We also have to tip our hats to Anna Wintour’s promotional power: there is now a Fashion’s Night Out event in all 50 states (thanks to tie-ins with national chains), 17 countries, and for those who don’t want to fight the crowds of fashion fans in the streets, online.
So, to demonstrate just how big of a thing FNO has become, let’s take a look at Fashion Month’s unofficial kickoff by the numbers.
Norma Kamali recently hosted a Beach Karaoke party at her 56th street flagship locale.
Summer was in full swing as guests perused racks of heavily discounted swimwear, cover-ups, dresses, shorts, tops, sunglasses and beach care- all priced under $100 (reduced from $1,550). The selection was colorful, fun and easy to wear; holding true to the brand’s key fashion components: invention, design and function.
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