Nivea Posts

Badvertising: Nivea Pulls Ad Suggesting Men ‘Re-Civilize’ Themselves

Badvertising: Nivea Pulls Ad Suggesting Men 'Re-Civilize' Themselves

Nivea came under fire yesterday for an ad with a black man throwing out a head with longer afro hair and full beard. The image was part of a “Look Like You Give a Damn” campaign for Nivea for Men. The problem? The “re-civilize yourself” tagline struck many people as racist when positioned over a black model. A similar ad with a white model reads “Sin City Isn’t an Excuse to Look Like Hell.” The white model also holds a head with long hair and a full beard.

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