online strategy Posts

Will Fashion Finally Catch Up to the Social Network?

Will Fashion Finally Catch Up to the Social Network?

Elle magazine declared a victory for online fashion initiatives Monday afternoon, saying that two fashion social networking sites have finally generated enough buzz in the industry and in the media to – along with a significant chunk of labels that have created Facebook fan pages – signify fashion’s embrace of technology has at long-last arrived. We were set to pop open the champagne along with the folks at Elle, but, upon further inspection of the evidence presented, we’d like to declare only a partial victory.

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Social Media Won’t Save Fashion’s Idiot Savants

Social Media Won't Save Fashion's Idiot Savants

L2, a luxury think tank focusing on digital innovation, recently published their second annual Digital IQ index, a ranking of luxury brands online initiatives.

While the exact order of the top 10 or so sites could be up for discussion, they seem to be fairly accurately positioned. Past the top 10, however, things get strange and seem to prop up some of fashion’s idiot savants.

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Why Fashion Critics Should Stop Hating on Burberry’s LFW Show

Why Fashion Critics Should Stop Hating on Burberry's LFW Show

Critics were unimpressed with Burberry’s Spring 2011 collection, which debuted in London this week. The general consensus is that designer Christopher Bailey has turned out a cheap, passé, biker-chic look that was worsened by the extremely spiky heels that several models had to remove before the end of the show and led to one model’s tumble on the catwalk.

The fashion business being what it is (and by “what it is,” we mean obsessively terrified of the Internet and of the firm belief that if everyone ignores it, it will go away), the other general consensus is that Burberry produced a sub-par collection because the label was too focused on its online push and embrace of Internet business tools to create a high quality, inspired line.

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Christian Louboutin’s Bulldozer Still Misses the Point

Fake Christian Louboutin's crushed by bulldozer

A video and an entire website dedicated to fake Christian Louboutins make it clear that someone at the famous cobbler’s maison is paying attention to what shows up on a search for the designer’s shoes – and they aren’t happy with what they see.

There’s only one problem: none of it is likely to make a significant difference.

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In the Case of Louis Vuitton v. Google, Google is Victorious: Why Trademark Bidding is the Least of LVMH’s Online Problems

In the Case of Louis Vuitton v. Google, Google is Victorious: Why Trademark Bidding is the Least of LVMH's Online Problems

Score one for Google, as the internet giant gets a favorable ruling from a European court in its 5-year legal fight with luxury goods maker Louis Vuitton and their parent company LVMH. This case settled trademark issues with paid search marketing, but it also exposes the failings of Louis Vuitton and other brands when it comes to online reputation management and search engine optimization.

In US search results, all but two of the unpaid listings go to replica (read: counterfeit) sites. To understand why this is a failing on the part of Louis Vuitton, you have to take a look at other luxury brands who’ve made online marketing a cornerstone of their branding strategy.

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Imran Amed's Signature9

Imran Amed's Signature9
The Business of Fashion editor introduces us to his signature style items

Diane Pernet's Signature9

Diane Pernet's Signature9
Fashion blogger and film festival creator, Diane Pernet, shares nine of her favorite things

Video interview with Vogue Paris editor Carine Roitfeld

90 Seconds with Carine Roitfeld
In a Signature9 exclusive, we catch up with the Vogue Paris editor-in-chief

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