fashion shows and presentations are no longer industry only events. They’re part of the marketing mix to reach customers, and through social media the fan, editor, buyer and shopper can all contribute to the data that exposes where interest is highest.
Likely drawn in by the musicians and bands that helped push the network into the mainstream in the first place, MySpace still offers something people want. Google+, for all of their brute force efforts, doesn’t seem to have that figured out yet.
Imran Amed's Signature9
The Business of Fashion editor introduces us to his signature style items
Diane Pernet's Signature9
Fashion blogger and film festival creator, Diane Pernet, shares nine of her favorite things
90 Seconds with Carine Roitfeld
In a Signature9 exclusive, we catch up with the Vogue Paris editor-in-chief