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Boutiques.com Traffic Drops 94% – Did Google Give Up On Fashion?

Boutiques.com Traffic Drops 94% - Did Google Give Up On Fashion?

Last November Google lifted the curtain on Boutiques.com, the result of the search giant’s $100 million acquisition of Like.com, to great fanfare. All of the right fashion bloggers had their own boutiques on the site, as did a number of celebrities who appear as inspirations on those blogs. The New York launch party was attended by an A-list style set including Carey Mulligan and the Olsen twins among others.

Less than 6 months later, traffic to the site dropped off by 94%. In January, Google AdPlanner estimated Boutiques.com had 2.6 million visitors per month; in April, the estimate was 170,000 visitors. Even worse, it seems that no one noticed.

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Fashion Community Toolbox: 30+ Social Style Sites (Plus the Ones Who Didn’t Last)

Fashion Community Toolbox: 30+ Social Style Sites (Plus the Ones Who Didn't Last)

Everyone uses Facebook, some people are still using MySpace, and Twitter has found more than its share of fashion followers. But even though MySpace has 580,000 fashion “friends” and Facebook counts 790,000 people in the US who are interested in fashion, chances are that most of those people aren’t there specifically to talk style. Here are a few places where they are.

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Calvin Klein + Polyvore = Can’t Miss Contest

Calvin Klein + Polyvore = Can't Miss Contest

Designer Calvin Klein has teamed with Polyvore to launch a design contest for the fashionable and creative CK lovers out there. Design your own collage featuring a seasonal ad with various articles of clothing and accessories for your chance to have your design featured on the CK Facebook page. There are cash prizes for runners-up, […]

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Imran Amed's Signature9

Imran Amed's Signature9
The Business of Fashion editor introduces us to his signature style items

Diane Pernet's Signature9

Diane Pernet's Signature9
Fashion blogger and film festival creator, Diane Pernet, shares nine of her favorite things

Video interview with Vogue Paris editor Carine Roitfeld

90 Seconds with Carine Roitfeld
In a Signature9 exclusive, we catch up with the Vogue Paris editor-in-chief