search engine marketing Posts

Christian Louboutin’s Bulldozer Still Misses the Point

Fake Christian Louboutin's crushed by bulldozer

A video and an entire website dedicated to fake Christian Louboutins make it clear that someone at the famous cobbler’s maison is paying attention to what shows up on a search for the designer’s shoes – and they aren’t happy with what they see.

There’s only one problem: none of it is likely to make a significant difference.

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In the Case of Louis Vuitton v. Google, Google is Victorious: Why Trademark Bidding is the Least of LVMH’s Online Problems

In the Case of Louis Vuitton v. Google, Google is Victorious: Why Trademark Bidding is the Least of LVMH's Online Problems

Score one for Google, as the internet giant gets a favorable ruling from a European court in its 5-year legal fight with luxury goods maker Louis Vuitton and their parent company LVMH. This case settled trademark issues with paid search marketing, but it also exposes the failings of Louis Vuitton and other brands when it comes to online reputation management and search engine optimization.

In US search results, all but two of the unpaid listings go to replica (read: counterfeit) sites. To understand why this is a failing on the part of Louis Vuitton, you have to take a look at other luxury brands who’ve made online marketing a cornerstone of their branding strategy.

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Imran Amed's Signature9

Imran Amed's Signature9
The Business of Fashion editor introduces us to his signature style items

Diane Pernet's Signature9

Diane Pernet's Signature9
Fashion blogger and film festival creator, Diane Pernet, shares nine of her favorite things

Video interview with Vogue Paris editor Carine Roitfeld

90 Seconds with Carine Roitfeld
In a Signature9 exclusive, we catch up with the Vogue Paris editor-in-chief

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