Celebrities often venture into the fragrance and beauty industry in the hopes of creating a product their image can sell. It has proven to be a lucrative move for stars looking to take full advantage of their selling power.
If you’ve ever wondered why it seems that every singer or actress seems to be pushing a perfume lately, it’s because of the high margins. Celebrities can get paid an upfront of anywhere from $2 million to $5 million. If the fragrance does well? Annual revenue can be as high as $100 million a year, with very little effort in terms of promotions or marketing. Where do we sign up?
The Oprah Winfrey Show has served as a platform for so many years allowing celebrities and everyday citizens to reach out to the public to support activism and charitable causes. In 2007 Mary J. Blige and music industry executive Steve Stoute founded FFAWN, the Foundation for the Advancement of Women Now, to help all women […]
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