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Eminent Domain Name: What To Do When Your Brand Is Coveted

Eminent Domain Name: What To Do When Your Brand Is Coveted

Late last week, Erin Kleinberg, Stephanie Mark and Jake Rosenberg launched a new fashion blog. The design was solid, the content striking and the concept – a peek inside the closets of fashion editors and insiders – met with enthusiasm. The name, however, was met with raised eyebrows. The Coveted is a fashion blog that focuses on Jennine Jacob’s personal style. Over the years, it’s been hosted on a blogspot URL, thecoveted.net and currently resides at the-coveted.com.

As of last week, The Coveted is also the aforementioned newly launched fashion blog, which resides at thecoveted.com.

Every major fashion brand is familiar with brand infringement online. While The Coveted confusion marks the first case we’ve seen in media, it’s hardly the only recent example of brands colliding over the rights to a web name.

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Not Content with Defending “Book” Facebook Tries to Trademark Face

Not Content with Defending "Book" Facebook Tries to Trademark Face

Facebook already owns the trademark for their name, but for many outsiders their legal department is getting a bit too aggressive in defending it.

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Imran Amed's Signature9

Imran Amed's Signature9
The Business of Fashion editor introduces us to his signature style items

Diane Pernet's Signature9

Diane Pernet's Signature9
Fashion blogger and film festival creator, Diane Pernet, shares nine of her favorite things

Video interview with Vogue Paris editor Carine Roitfeld

90 Seconds with Carine Roitfeld
In a Signature9 exclusive, we catch up with the Vogue Paris editor-in-chief