Late last week, Erin Kleinberg, Stephanie Mark and Jake Rosenberg launched a new fashion blog. The design was solid, the content striking and the concept – a peek inside the closets of fashion editors and insiders – met with enthusiasm. The name, however, was met with raised eyebrows. The Coveted is a fashion blog that focuses on Jennine Jacob’s personal style. Over the years, it’s been hosted on a blogspot URL, thecoveted.net and currently resides at the-coveted.com.
As of last week, The Coveted is also the aforementioned newly launched fashion blog, which resides at thecoveted.com.
Every major fashion brand is familiar with brand infringement online. While The Coveted confusion marks the first case we’ve seen in media, it’s hardly the only recent example of brands colliding over the rights to a web name.
Facebook already owns the trademark for their name, but for many outsiders their legal department is getting a bit too aggressive in defending it.
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