Just the other day we wrote “incorporating the name of one of the world’s biggest pop stars, while good for grabbing the attention of Gaga fans via vague headlines, doesn’t seem like it’s all that great for creating a distinct brand identity,” when posing the question of whether breast milk ice cream (named Baby Gaga) would be a trend that anyone would jump on. Seems like Lady Gaga agrees, and as of yesterday began legal proceedings against Baby Gaga makers The Icecreamists.