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Does Vogue’s Influencer Network Exploit Fashion Bloggers?

Does Vogue's Influencer Network Exploit Fashion Bloggers?

We just explored how fashion magazines are faring online against fashion blogs (they’re not failing, but the bloggers are doing pretty well on their own). Unsurprisingly, the magazines who are doing it (engaging an audience, that is) as well as bloggers are the ones who’ve been active in bringing bloggers into the fold through partnerships or special site sections.

So when we heard about Vogue’s 1000-strong “Influencer” network, we thought it was a smart move. Then we read more and wondered if we’d overlooked the benefit to the participating bloggers.

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